September 26, 2009, New Delhi: iPlayup is launching 6UP, the runs per over sms game, today at the Champions Trophy 2009 with India’s first match in the tournament against its arch rival Pakistan. 6UP is a unique mobile based game, without peer or precedent. With 6UP going live this Champions Trophy, it will give fans the opportunity to interact with live cricket in a way that adds a challenge and thrill to watching the game.
6UP has tied up with leading telecom carriers across India to give consumers a chance to tests their skill and intuition in the sport that we all live and breathe – Cricket. The game will test your ability to predict the outcome of an over by predicting the runs the Batsman will score. If fans can do this consistently through 6 balls, then you are the ultimate cricket fan and the fans will be rewarded with cash prizes based on a pool system.
While talking about 6UP, Co-founder Mr. George Tomeski added, “6UP is our flagship cricket game – it’s a simple game. As you’re watching cricket, ask yourself ‘How many runs will the batsmen score in the next over?’ Then to participate, just SMS your 6-ball entry to 533446 @ just Rs. 5/-. At the end of the over, all 6UP players are ranked (and rewarded) according to their skill in predicting the first 6, 5 or 4 balls or the right Runs per Over (RPO). And the ones, who are skilled, win instantly!”
6UP involves making predictions about live cricket overs i.e. players can take into consideration the situation of the match, playing conditions and past performances prior to making a play. Players have an insight into everything that’s happening in the match at the moment they want to play making it the only game of its kind in the world designed to enable players to participate in the game in true, real time. It makes you – the fan- part of every minute of the action.
Importantly, 6UP is a game of skill. There is nothing about 6UP that constitutes betting or gambling. Crane Software conducted a statistical analysis and found that 6UP is a game of skill. The game is about pre dominant skill where knowledge of players and conditions increases your chances of winning compared to a lottery where the outcome is unaffected by the ability of the player. There are no odds or stakes in 6UP as it is played live only.
Play 6UP and Association with the Steve Waugh Foundation Global:
Inspired by the integrity, dedication and commitment of Steve Waugh, Iplayup/CRICKET is proud to support Steve and his Foundation. Through this association, each time someone plays the game of 6UP, a percentage will go as charity to the Steve Waugh Foundation Global.
Steve, a passionate supporter of the game himself added, “6UP is going to add something for the spectator watching the game. It’s interactive, it’s fun and it’s about playing against someone else and testing your skill!”
How to play 6UP
Send in your 6-ball entry to 533446 @ only Rs. 5/-
Make sure you send it before the start of an over
Get 6, the first 5, 4 balls or the RPO right, Win BIG!
About iPlayup /Cricket
The brainchild of George Tomeski and Luke Bunbury, Playup Interactive Entertainment cricket was founded in 2008. It is an interactive mobile business and a pioneer in live skill games and mobile interactivity. Socially, the firm’s ambition is to ensure fans and the community benefit from their presence. The idea is to create fun interactive games and content to engage fans against the live sports that they love to watch. It’s about building communities and interaction and using this to benefit the sport and community at large.
iPlayup/CRICKET is an Indian business with operations, staff and commercial offices in Delhi, Mumbai and Chennai. In India the business is lead by CEO Katja Voegele, with the support of an Advisory Board chaired by Steve Waugh, AO (Former Australian Cricket Captain) and the Honorary Nicholas Greiner (Companion of the Order of Australia, former Premier of the State of NSW in Australia).
To find out more about the Steve Waugh Foundation Global or Iplayup/CRICKET you can visit www.play6up.in
For further details please contact:
Avian Media: Shivalika@avian-media.com +919717838601
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