October 7, 2009, Mumbai: iPlayup, the founding partner of Steve Waugh Foundation Global launches 6UP for the Champions League. On the 9 October, proceeds from the Delhi Daredevils vs Victoria Bushrangers Charity match in Delhi will be donated to Steve Waugh Foundation, India, to support children with rare diseases and illnesses.
6UP is a unique mobile-based game, without peer or precedent. Post its successful launch during Champions Trophy, the cricket fans will get another chance to test their skills this Champions League commencing October 8th. It will give fans the opportunity to interact with live cricket in a way that adds a challenge and thrill to watching the game. Everybody will be able to play during all matches, win big, and support Steve Waugh Foundation, India.
Steve Waugh, one of cricket’s most legendary players whose association with India dates back more than 22 years, has partnered with the exciting new SMS game Play 6UP, and iPlayup,who have agreed to support his charity in India and around the world. For, the game between Delhi Daredevils and Victoria Bushrangers on the 9th of October, every time someone plays 6UP, 100% of proceeds generated for iPlayup will be donated to the Foundation for projects in India. Apart from this game, iPlayup and their partners have committed to donate a percentage of revenue from all 6UP games to the Foundation and Waugh’s charity work in India and globally. This support has allowed Waugh to make his vision of building his charity work in India and around the world a reality.
Mr. Steve Waugh, said, “I now want to take my charity work global in a coordinated and innovative way and make a serious difference. I am confident that my Foundation can bring hope, compassion and opportunity to the children who live in uncertainty. The exciting new SMS game “Play 6up” is innovative and going to add something for the spectator watching the game. It’s interactive, it’s fun and it’s about playing against someone else and testing your skill.”
George Tomeski, Co Founder of iPlayup said, “We are privileged to have the opportunity to support Steve, his foundation and it’s incredible work here in India and across the world. And we’re grateful of the way 6UP has been received by cricket fans since re-launching in the Champions Trophy. With an amazing amount of winners all across India from Kashmir to Chennai, we’re looking forward to continuing to prove just how everyone can benefit from innovations like 6UP – fans, cricket and the community”
Steve Waugh will take time to meet some of the winners of 6UP who played the game during Champions’ Trophy recently at a ‘rare cricket experience’being organized by iPlayup in Bangalore and Delhi on October 8th and 9th respectively. Steve will give mentoring tips to aspiring cricketers, sport enthusiasts and selected local children.
To find out more about Steve Waugh Foundation Global or iPlayup/CRICKET you can visit www.play6up.in
About Steve Waugh Foundation India:
Waugh Foundation in India works to:
a. Help change things for kids with rare diseases and illnesses
b. Give hope to children, families & groups that have nowhere else to turn
c. Raise public awareness of the needs and needs of families with rare diseases
d. Improve & share knowledge & research
e. Provide quality information and education to families & public about rare diseases
f. Increase international cooperation in the service, identification, treatment and cure of rare diseases and illnesses in children
The first project of the Indian Foundation is an extension of Waugh’s existing charity work, Udayan, Home for the Rehabilitation for children whose parents suffer from Leprosy or suffer from Leprosy themselves (Kolkata). Working with Revd Stevens and the Home, the Foundation is prioritising projects and programs for the Home short and long term.
The Foundation will consult with local groups, individuals, and the community to make sure it is addressing the greatest need for rare diseases & illnesses in India, its children, their families and the community.
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