Thursday, October 22, 2009

3,744 winners to date have won Rs 39 lakh in rewards playing 6Up in only 28 matches of Champions Trophy and Champions League

October 21, 2009, New Delhi: 6UP, cricket’s ultimate game of skill, today announced that cricket fans all across India from Kashmir to Karnataka have already been rewarded with Rs 39 lakhs during Champions Trophy and Champions League. The privileged winners who tested and demonstrated their cricketing skills also got once in a lifetime opportunity to meet Mr. Steve Waugh, the legendary Australian cricketer, while he was in India a few days back as a part of the Steve Waugh Foundation work.

George Tomeski, Co Founder of iPlayup said, “The response to the game has been overwhelming with people playing the game all over the country and testing their cricketing and gaming skills through this game. The high win rate demonstrates the significant knowledge of cricket fans in India and a unique engaging experience has made the game extremely popular amongst the cricket fans.”

Sanjeev Kumar Sharma was the first lucky winner in Punjab and he said, “I am delighted to be the first winner of the new interactive sms game 6UP. 6UP is an exciting yet a simple game based on a sport that is worshipped in India – cricket. I am a big cricket fan and this game gave me an opportunity to be part of a live match. At the same time I was able to test my cricketing and gaming skills – all at the same time. I look forward to playing and winning more games soon.”

Srinivasa Rao K was another first lucky winner in Hyderabad and he expressed, “I feel very lucky to win 6UP, an interesting game on cricket which is about testing your cricketing skills. It is altogether a different experience to play a live match and testing one’s gaming skills. I love the game.”

6UP gives an opportunity to cricket fans to win and these players who receive 50% of Rs 5, and considering a percentage of the proceeds also go to the Steve Waugh Foundation India – therefore this game is a community based game and the end winner is the community itself.

How to play 6UP
Send in your 6-ball entry to 533446 @ only Rs. 5/-
Make sure you send it before the start of an over
Get 6, the first 5, 4 balls or the RPO right, Win BIG!

Play 6UP and Association with the Steve Waugh Foundation Global:
Inspired by the integrity, dedication and commitment of Steve Waugh, Iplayup/CRICKET is proud to support Steve and his Foundation. Through this association, each time someone plays the game of 6UP, a percentage will go as charity to the Steve Waugh Foundation Global.
Steve, a passionate supporter of the game himself added, “6UP is going to add something for the spectator watching the game. It’s interactive, it’s fun and it’s about playing against someone else and testing your skill!”

About iPlayup /Cricket
The brainchild of George Tomeski and Luke Bunbury, Playup Interactive Entertainment cricket was founded in 2008. It is an interactive mobile business and a pioneer in live skill games and mobile interactivity. Socially, the firm’s ambition is to ensure fans and the community benefit from their presence. The idea is to create fun interactive games and content to engage fans against the live sports that they love to watch. It’s about building communities and interaction and using this to benefit the sport and community at large.
iPlayup/CRICKET is an Indian business with operations, staff and commercial offices in Delhi, Mumbai and Chennai. In India the business is lead by CEO Katja Voegele, with the support of an Advisory Board chaired by Steve Waugh, AO (Former Australian Cricket Captain) and the Honorary Nicholas Greiner (Companion of the Order of Australia, former Premier of the State of NSW in Australia).
To find out more about the Steve Waugh Foundation Global or Iplayup/CRICKET you can visit www.play6up.in

For further details please contact:
Avian Media: Shivalika Chadha + 91 9717838601
Twitter: http://twitter.com/play6upcricket
Facebook: http://www.facebook.com/pages/Play6UP/77771829122?ref=tson




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